Braze Practitioner Level 1 Practice Test

These questions are part of the practice quiz. Start practicing

• When tracking user actions of adding items to wishlists in eCommerce, this is categorized as what type of data in Braze?
• What are High Value Actions (HVAs)?
• Which data ingestion method is primarily used to collect data from users' devices and requires integration?
• If a push notification brings a user back to an app after a week of inactivity, what could this indicate about the user?
• What must be enabled on each segment before analytics statistics can be generated in Braze?
• What level of the Braze Customer Engagement stack organizes customers into meaningful segments?
• Which aspect of standard attributes is mandatory?
• What defines an active user in the Braze user lifecycle?
• What does the Push enabled for App filter specifically consider?
• Which type of Braze data is automatically collected by the SDK when it activates on a consumer's device?
• Which user type does Braze define as those who have not engaged with the app for longer than defined lapsing users?
• Which channel requires IP warming as a best practice?
• Why is email still considered a valuable communication channel?
• What are the groups called that allow Braze Admins to control access to features by user roles?
• Which of the following statements about the Push enabled for App filter is true?
• What happens when users are stopped from entering a Canvas?
• Do conversion events have a specific time frame in which they must occur?
• What does 'Events' refer to in the context of Braze data?
• The email channel can be used to deliver campaigns to all users in Braze as soon as they are authenticated. What is the correct statement regarding this claim?
• Which type of event is tracked by Braze in a user’s profile?
• What happens if a conversion event does not occur within the specified time frame?
• Which of the following events is considered non-billable data by Braze?
• Push tokens for Braze Push Notifications are generated by which entities?
• True or False: Push notifications can deliver rich content without sacrificing urgency?
• Is it true that standard attributes and custom data can be collected automatically once the SDK is installed?
• Which type of data in Braze represents facts about a consumer or their devices?
• Which statement is NOT true about Segment Funnels?
• How do user personas help organizations within Braze?
• Which statement about canvas variants is NOT true?
• Which Braze feature expands marketing personalization through Connected Content?
• Which Braze event category defines the "Why" of a Canvas?
• True or False: The maximum lifetime of a Content Card is 30 days.
• Which statement about Braze's technology partners is accurate?
• Which custom attribute could be specifically insightful for travel marketing?
• What do user personas represent?
• What is a journey or customer journey in Braze?
• Which category best fits a user who has not interacted with the app but previously showed active engagement?
• Which data category would include a user's typical clothing size in Braze?
• What is a good channel to use for quickly alerting users with short information?
• What best describes a user who engages primarily during campaigns and is less likely to act independently?
• Which of the following statements is true regarding customer data imported via CSV?
• What is a key function of Segment Insights in Braze?
• In Braze, IP warming is essential when sending which type of communication?
• What impact does Connected Content have on data points used in Braze?
• In user engagement, what signifies a shift from active to lapsing status?
• How can a user be characterized if they are bought back to the app via campaigns but are not yet making consistent purchases?
• What is the name of the streaming data export option in Braze?
• Are custom attributes and custom events found in the same panel on the user profile in Braze?
• Which of the following statements about Segment Insights is not true?
• Which two factors are most important in deciding the channel to communicate a marketing message?
• What is the trade-off for the urgency of SMS/MMS messages?
• Which feature allows marketers to compare and optimize user experiences in Braze?
• What does Braze refer to as its Technology Partners?
• When evaluating user engagement, what aspect does the Push Enabled filter emphasize?
• Which method allows for tracking user actions in your app?
• True or False: You can create pinned Content Cards that cannot be dismissed by the user.
• Does most of the out-of-the-box data collected by Braze after the SDK implementation count against your data allotment?
• Which type of marketing does Content Cards improve within the application?
• Which aspect does the Push Enabled filter consider that the Push enabled for App filter does not?
• What type of events can be used to create more personalized user experiences within Braze?
• What type of users does the Push Enabled filter mainly focus on?
• Which method is utilized for importing user data into Braze for attributes?
• Which data ingestion method can be handled in the dashboard with limited engineering support, making it appropriate for one-off imports?
• Can Braze support multichannel campaigns?
• What is a Primary Conversion Event used for in campaign setup?
• What type of engagement is most effective for converting lapsed users?
• What options are available in Braze to define the entry audience of a Canvas?
• What do Content Cards in Braze allow you to do?
• What are in-app messages in Braze?
• What are Braze groupings that allow you to target users with personalized campaigns called?
• What is Braze Canvas used for?
• To create more targeted Segments, users can filter using existing user profile attributes and which logical operators?
• What is the major advantage of SMS/MMS as a communication channel?
• Which operator combination is used for filtering in Braze segments?
• What must be respected for the implementation of out-of-the-box data and standard attributes in Braze?
• How does Braze allow you to use Connected Content?
• Which statement about Content Cards is incorrect?
• Which of the following statements is true about user personas?
• When using the CSV User Import ingestion method, what is required for each user?
• True or False: Each user can receive up to 100 non-expired and non-dismissed Content Cards.
• True or False: Content Cards will show to users in their feed as soon as the Campaign appears in Sent status in Braze.
• Which of the following components is NOT available to define Canvas steps in Braze?
• What is the main function of orchestration in Braze?
• Which strategy should a travel brand marketer use to target lapsing users?
• What are the four user lifecycle stages in Braze?
• What is considered a New User in Braze?
• What is the process called that restricts the number of messages sent during a period of time to avoid overloading your audience?
• What is a recommended strategy to avoid quickly using up data points in Braze?
• What user lifecycle stage is indicated by shoppers who regularly engage but only purchase when incentivized?
• What term best describes users who frequently make purchases but only in response to promotional campaigns?
• What are the first steps in building a canvas in Braze?
• Which of the following best describes 'Custom Attributes' in Braze?
• Shoppers who hardly log sessions and make no purchases fall under which user lifecycle stage?
• What kind of engagement strategy is likely to keep a power user loyal in the long term?
• What is a key limitation of the Push enabled for App filter described in the text?
• In Braze, what does user archival refer to?
• When importing user data via CSV, what happens to the settings for language or country?
• Which method allows for simplified user data handling without extensive engineering?
• True or False: Content Card message fields are limited to 200MB in total size, including images.
• Is it true that Braze has a default rate limit of 250,000 requests per hour for most APIs?
• What is the main function of Braze Currents?
• What is an effective way to assess user engagement with different campaign strategies?
• Which scenario requires the use of the Braze SDK?
• Which Braze stack component engages with customers across all channels?
• What is a user profile in Braze?
• What true statement exists about standard attributes?
• Which of the following options correctly describes how data can be brought into Braze?
• In relation to action-based campaigns, when can audience criteria be re-evaluated?
• What defines action-based delivery in Canvas?
• What does IP warming refer to?
• Which of the following is an example of a High Value Event in a Canvas?
• Which of the following is an example of standard attributes collected by Braze?
• What is an example of a custom event in Braze?
• What is the correct categorization for a user who has logged in after being inactive?
• What is true about defining high-value actions in user activity?
• Can the Braze SDK be used to export any data from Braze?
• Shoe size and favorite color are classified as what type of data in Braze?
• Can users enter the journey defined on a canvas without meeting the target audience criteria?
• Connected Content in Braze does not consume data points. What is the implication of this statement?
• What does stopping a Canvas not impact?
• Which user lifecycle stage best describes shoppers in the loyalty program who make frequent purchases?
• True or False: The term "Alloys" in Braze refers to Connected Content.
• How do the two filters differ in terms of user inclusion?
• What is the consequence of using bulk uploads instead of updating deltas in Braze?
• What feature does the User search menu in the Braze dashboard offer?
• Which of the following defines a key characteristic of an API in the context of data ingestion?
• Which part of the Braze Customer Engagement stack is responsible for tailoring message content to individual customers?
• What happens to users who have unsubscribed from push notifications concerning the Push Enabled filter?
• If a previously inactive user logs a session today, what user lifecycle stage are they in?
• What should be prioritized to ensure efficient use of data points in Braze?
• Which aspect can be automatically collected by Braze for push notification tracking?
• What is the purpose of the classification level in the Braze Customer Engagement stack?
• What is the best description of how Braze measures a billable unit of service?
• What type of entity in Braze represents archetypical users whose goals and characteristics reflect a larger user group?
• Which is true about in-app messages compared to push notifications?
• What type of event denotes a purchase made by a user in Braze?
• What is the purpose of Braze segments?
• How is a lapsing user defined?
• How is a user's device locale classified in the Braze data categories?
• In the context of customer segmentation, what defines a lapsing user?
• Which statement regarding Content Cards removal is true?
• Which of the following is not a function that can be performed using the Braze API?
• What benefit do high-value actions bring to the business?
• How is a lapsing customer defined in Braze?
• Are out-of-the-box data automatically captured by the Braze SDK?
• Which data ingestion method provides a web service to record user actions directly via HTTP?
• Which of the following is NOT considered out-of-the-box data collected by Braze?
• True or False: Most multi-step user journeys are better created as Canvases?
• What characteristic does the User Attributes filter in Braze have?
• What occurs when a Canvas is stopped?
• Which user type is characterized by both infrequent engagement and minimal purchasing?
• What is the definition of an inactive customer in Braze?
• Which data import option into Braze is most likely to need engineering support?
• What does the Braze admin do to limit access to certain features by group membership?
• What percentage of texts are read within 5 minutes according to consumer reports?
• What does the term "user archival" mean in the context of Braze?
• True or False: Braze's custom events are best for tracking high-value user interactions.
• What message type is best suited for communications with high complexity and urgency?
• How many segments can the Braze segment analytics feature track detailed statistics for?
• Which custom data point could enhance targeted marketing efforts by providing specific user insights?
• Campaigns, Canvas, and Segments belong to which category of Braze tools?
• Which statement is true regarding customer engagement through various channels?
• What type of Braze data can be used to engage non-authenticated users?
• Is it true that the Braze CSV import capability allows importing any historical data?
• In which scenario is the SDK primarily utilized in Braze?
• Which of the following would most likely be a High Value Action for a travel brand?
• Which template language used in Braze allows for loading and pulling dynamic content?
• Which statement is NOT true regarding the analytics capabilities of Braze?
• What are high-value actions in user activity?
• Which type of user in the Braze lifecycle is described as consistently active, possibly upgraded to premium membership?
• Which tool is appropriate for migrating data from other user data sources, such as your own servers?
• Which statement about canvas building steps is NOT true?
• True or False: Email is a great channel to deliver content to users outside the application or site?
• Which of the following statements about the Braze APIs is correct?
• What does the Push Enabled filter segment?
• What kind of integrations can Braze partners provide?
• What does the “Automatically collected integration” type in Braze allow integrators to do?
• Which type of out-of-the-box data is considered a data point in Braze?
• A user lost interest and became inactive without a campaign to keep them engaged. How would you classify this user?
• Shoppers who demonstrate consistent purchase behavior mostly during promotions are generally described as what type of users?
• Which of the following features is **not** included in the Push enabled for App filter?
• When a user adds a location to their dream location wishlist, this would be tracked as which Braze data category?
• Which is a true statement about the capabilities of the Braze SDK?
• What type of custom attribute is best suited for storing lists of information about users?
• What category does a user's email fall into according to Braze data categorization?
• Which attribute type is commonly referred to as being an ordered collection in Braze?
• Which data is not included as a data point by Braze?
• Which type of Canvas delivery allows you to send messages immediately or at a scheduled time?
• Why is the Push enabled for App filter considered more specific than the Push Enabled filter?
• In Braze, a user’s dietary restrictions would be classified under which type of data?
• Which data type would include information such as a user’s first name or email?
• What is the role of foreground push notifications according to the provided information?
• Which data category can target both anonymous and identified users?
• Which Braze data category corresponds to a user buying a time-sensitive travel package?
• True or False: The Push Notification channel can always reach customers on their device?
• What does it indicate if a targeted campaign successfully brings a user back from their lapsing status?
• What action is indicative of a user demonstrating high engagement?
• What is primarily used in Braze for tracking user engagement with apps or sites?
• What type of filters segment users based on their events and attributes in Braze?
• Which of the following is NOT a custom data point for targeting users?
• True or False: Updating an array-type custom attribute only costs one data point, no matter how many properties are added.
• To compare the performance of new users against loyal customers for Time to First Purchase, which Braze method would you use?
• What lifecycle stage is characterized by shoppers who rarely purchase or respond to outreach?
• What happens to a user profile when a blank value is imported via CSV?
• What is a key difference between an inactive user and a lapsing user in Braze?
• True or False: Steps of a Canvas are individual decision points within a variant?
• What functionalities can be added to Braze through Partner Integrations?
• When using the CSV User Import feature, is an external ID, alias, or Braze ID required for each user?
• How does a Campaign Entry audience get evaluated?
• Which Braze item is described as a customizable messaging method to deliver personalized responses to customers?
• Which channel is most effective for conveying critical information while users are actively engaged with an app?
• Which of the following best describes the audience of the Push enabled for App filter?
• Can a customer pass through all user lifecycle stages in a linear progression?
• What does the Braze SDK do?
• Which attributes in Braze are intended to represent the unique traits of users?
• Which of the following terms best describes users included in the Push Enabled filter?
• Which data points are affected by setting up email subscriptions through CSV imports?
• Which data import options also allow for data export from Braze?
• What is required if you want to have different looks for emails on mobile and desktop?