Braze Practitioner Level 1 Practice Test

The distinction between the two filters in relation to user inclusion lies in the scope of their coverage. One of the filters is designed to encompass all users, meaning that it does not discriminate based on any parameters—it collects data from the entire user base. This broad inclusion allows for a comprehensive view of user behavior and engagement across the app.

In contrast, the other filter focuses exclusively on specific users. This targeting could be based on certain criteria, such as user characteristics, activity levels, or other measurable behavior patterns. By narrowing the scope to just specific users, this filter provides insights that are likely more tailored and relevant to particular segments, which is essential for targeted interventions or personalization efforts.

This fundamental difference in approach allows businesses and analysts to leverage data from all users for general insights while simultaneously obtaining detailed analytics on particular subsets of users, catering to distinct marketing or engagement strategies.