What are Braze groupings that allow you to target users with personalized campaigns called?

Segments are a key concept in targeting users with personalized campaigns within the Braze platform. They represent a defined subset of your audience based on specific criteria or behaviors. By creating segments, you can group users according to shared attributes or actions, which allows for more targeted and relevant messaging.

This personalized approach ensures that the content delivered resonates with the individual user, improving engagement and effectiveness. For instance, you might create a segment for users who have recently made a purchase or those who engage with your app frequently. This segmentation enables you to tailor your campaigns to their specific interests and behaviors.

In contrast, filters usually refer to criteria used to refine data for analysis rather than serving the purpose of grouping users for campaign targeting. Lists may imply a more static collection of contacts without the dynamic nature required for effective segmentation. Groups often denote broader categories without the nuanced criteria that segments employ to define audience subsets for tailored messaging. Thus, segments are the most suitable option for describing groupings specifically designed to craft personalized campaigns.