Which user type is characterized by both infrequent engagement and minimal purchasing?

The user type characterized by both infrequent engagement and minimal purchasing is indeed identified as inactive. This classification reflects users who do not frequently interact with a brand or its products and who also do not make significant purchases over time.

Inactive users typically have not engaged with campaigns, products, or services recently, indicating a lack of interest or connection with the brand. This infrequency in engagement suggests that they may have drifted away from active participation, resulting in low or sporadic purchasing behavior.

Understanding the characteristics of inactive users is crucial for businesses, as it allows them to identify potential reasons for disengagement and to strategize on how to re-engage these individuals. By targeting inactive users through tailored marketing strategies or outreach, businesses can work to rekindle interest and drive conversions.

In contrast, the other user types—loyal, active, and lapsing—display different behaviors concerning their engagement and purchasing patterns. Loyal users consistently engage and purchase, active users regularly interact but may not always make purchases, and lapsing users show signs of disengagement but may still possess some history of activity which sets them apart from those classified as inactive.