Which type of out-of-the-box data is considered a data point in Braze?

Total Session Count is considered a data point in Braze because it quantifies user engagement by tracking how many sessions a user has had with the app over a specific period. This metric provides insight into user behavior, allowing marketers to evaluate the effectiveness of campaigns and engagement strategies. By using this data, businesses can tailor their messaging and interventions to enhance user retention and experience.

User ID, while crucial for identifying individual users, is more of an attribute that helps in user segmentation rather than a data point reflecting usage metrics. Email Available is also an attribute indicating the presence of an email address for a user but doesn't measure engagement. Last Used App could refer to contextual data about user preferences but does not measure usage frequency in the same way that Total Session Count does. Collectively, these distinctions underscore why Total Session Count stands out as a direct measure of user activity.