Which statement is NOT true about Segment Funnels?

Segment Funnels are designed to help understand user behavior by illustrating the journey of users through different stages or actions. They provide a way for marketers to visualize how users interact with their product over time, which is crucial for optimizing campaigns and improving user engagement.

The statement regarding real-time insights without filtering is not true because Segment Funnels typically involve specific criteria and filters to segment users effectively. This means that while they do provide insights into user behavior, these insights are usually based on filtered data corresponding to defined segments rather than raw, unfiltered real-time data. This filtering is essential for narrowing down to relevant audiences and measuring performance accurately across various KPIs.

In contrast, the other statements accurately describe the capabilities of Segment Funnels. They facilitate the comparison of user actions, which is critical for understanding variations in behavior across different segments. Additionally, they help narrow down the audience for specific campaigns, ensuring that marketing efforts are targeted efficiently. Furthermore, Segment Funnels effectively illustrate performance across selected KPIs, allowing marketers to gauge how well they are meeting their objectives.