Which part of the Braze Customer Engagement stack is responsible for tailoring message content to individual customers?

The part of the Braze Customer Engagement stack that is responsible for tailoring message content to individual customers is Personalisation. This component focuses on customizing communication based on user behavior, preferences, and demographic information to enhance relevance and engagement.

By leveraging data collected from users, Personalisation allows brands to deliver targeted messaging that resonates more effectively with each individual. This can include aspects like dynamic content within messages, tailored product recommendations, or individualized promotions based on past interactions.

In contrast, the other components serve different purposes: Orchestration manages the timing and sequence of messages across channels, Classification helps in organizing and segmenting users based on their characteristics or behaviors, while Data Ingestion involves the collection and integration of data from various sources into the system. Each of these plays a crucial role in the overall customer engagement strategy, but Personalisation is specifically focused on adapting content to enhance individual customer experiences.