Which operator combination is used for filtering in Braze segments?

In Braze, the combination of "And" and "Or" operators is essential for creating complex filters within segments. These logical operators allow you to refine your audience criteria effectively.

Using "And" allows you to specify that multiple conditions must be met for a user to be included in a segment. For example, you might want to filter users who have both opened an app and made a purchase within a specific timeframe. In this case, both conditions must be satisfied, making “And” the appropriate operator to use.

On the other hand, "Or" enables you to include users who meet any of the specified conditions. This is particularly useful when the criteria are not mutually exclusive. For instance, if you're targeting users who either subscribed to notifications or completed a profile, you would use "Or" to ensure that anyone meeting at least one of the conditions is included in the segment.

Together, "And" and "Or" enable nuanced targeting by allowing you to combine multiple criteria in various ways, thereby creating a more tailored audience for campaigns based on complex behavior patterns or attributes. This flexibility is critical for effective marketing strategies.