Which of the following statements about Segment Insights is not true?

The statement that the KPIs are pre-set within Braze and are not customizable is not true because Segment Insights allows for flexibility in the metrics you analyze. Users have the ability to define and customize KPIs according to their specific needs and business goals. This is essential for tailoring insights to the nuances of different segments, enabling businesses to measure performance in ways that are most relevant to them.

In contrast, the other statements are accurate. The baseline segment can indeed be either a specific segment you choose or a segment encompassing all users, providing valuable context for comparison. Additionally, Segment Insights facilitates comparisons like Session Frequency and Lifetime Revenue, which helps in understanding user behavior over time. Finally, the feature is designed specifically to enable users to monitor and assess the performance of segments in relation to various KPIs, highlighting its utility in performance analysis.