Which of the following is an example of a High Value Event in a Canvas?

A High Value Event in a Canvas is typically an action taken by a user that has significant importance for the business or the goals of the campaign. In this context, a user making a purchase represents a clear and direct conversion, reflecting a financial transaction that benefits the company. This action shows a high level of engagement and commitment from the user, indicating that they find value in the products or services offered.

Other actions, while important for tracking user behavior and engagement, do not carry the same weight in terms of direct business impact. For instance, sending a weekly promotional email is part of a marketing strategy but doesn't represent a user’s interaction or decision. A user visiting the website shows interest but does not necessarily imply a commitment or exchange of value. Similarly, a user responding to a feedback form might help gather important insights but does not translate into immediate value creation like a purchase does. Therefore, the purchase action is unequivocally recognized as a High Value Event within the Canvas framework.