Which feature allows marketers to compare and optimize user experiences in Braze?

Braze Canvas is the feature that enables marketers to compare and optimize user experiences within the Braze platform. It is a visual workflow tool that allows marketing teams to design and manage customer journeys, mapping out different paths depending on user behaviors and interactions.

With Braze Canvas, marketers can implement A/B testing, which facilitates the comparison of different user experiences by segmenting users and analyzing how they respond to various messaging or engagement strategies. This comparative analysis provides insights into what works best for different segments, allowing for continuous optimization of campaigns. Marketers can easily adjust workflows, message frequency, and content based on these insights to enhance overall user engagement and conversion rates.

In contrast, the other options pertain to different functionalities; for instance, Braze Engagement refers generally to interactions with users, the Braze Dashboard provides analytics and performance metrics, and Braze Outreach focuses on reaching users through different channels. While all these features play important roles in user engagement and campaign performance, it is Braze Canvas that specifically supports the comparison and optimization processes vital for effective marketing strategies.