Which Braze stack component engages with customers across all channels?

The correct answer is Action because this component is designed to engage customers directly through various channels. In Braze, the Action component is responsible for triggering communications and interactions based on user behavior, preferences, and segmentation, allowing brands to create personalized experiences across email, push notifications, in-app messages, and more.

This emphasis on direct engagement is critical as it helps ensure that communications are timely, relevant, and consistent regardless of the channel the customer uses. By effectively utilizing the Action component, companies can create cohesive and multi-channel marketing strategies that enhance customer experience and drive user engagement.

In contrast, the other components like Orchestration, Classification, and Data Ingestion serve different functions in the Braze architecture. Orchestration focuses on coordinating and managing the flow of messages, Classification categorizes users for targeted messaging, and Data Ingestion deals with how data is input into the Braze system. While these components are essential for a comprehensive marketing strategy, they do not directly interact with customers across all channels in the same way that the Action component does.