When evaluating user engagement, what aspect does the Push Enabled filter emphasize?

The Push Enabled filter emphasizes the impact and effectiveness of push notifications as a means of engaging users within the app. When this filter is applied, it focuses on users who have opted in to receive these notifications. This is important because it allows analysts to isolate and examine the behavior and engagement levels of users who are receiving push communications, distinguishing them from those who do not.

By evaluating user engagement through the lens of push notifications, businesses can assess how well these messages resonate with their audience, leading to more informed decisions on notification strategies, content, timing, and frequency. This understanding can help optimize user retention and conversion rates, ensuring that any push notifications sent are truly enhancing the user experience rather than being intrusive or ignored.

Other factors, such as specific user app preferences, time of user engagement, or unsubscribe rates, provide valuable insights in their own right but do not specifically highlight the direct role of push notifications in user engagement as effectively as the focus on general push notifications across the app does.