What type of engagement is most effective for converting lapsed users?

Targeted offers based on user preferences are the most effective for converting lapsed users because they demonstrate an understanding of the user's individual interests and needs. By tailoring the communication to what the user has previously engaged with or preferred, it provides a personalized experience that is more compelling than a general promotional email. This direct relevance increases the likelihood that the user will feel valued and be motivated to re-engage with the platform or service.

Additionally, targeted offers can highlight specific benefits or incentives that resonate with the user, making it more likely for them to act. This strategy not only incentivizes users to return but also reinforces the brand's commitment to providing meaningful and relevant experiences, leading to better customer relationships and loyalty in the long run.