What type of Braze data can be used to engage non-authenticated users?

Out of the box data refers to the predefined sets of data and attributes that are automatically available within the Braze platform for users who haven’t yet authenticated. This type of data is designed to enable businesses to still engage with their customers and prospective users without requiring them to log in or provide personal information.

Examples of out of the box data include user engagement metrics such as app usage statistics, push notification open rates, or campaign performance data. Utilizing this data allows marketers to craft targeted engagement strategies, optimizing outreach to maximize the likelihood of converting non-authenticated users into logged-in users.

In contrast, custom data requires pre-existing user profiles with authenticated sessions, making it unsuitable for engaging non-authenticated users. Standard attributes may include user identifiers or specific personal information that also necessitate authentication for usage. Hence, out of the box data stands out as the best option for engaging with non-authenticated users effectively.