What lifecycle stage is characterized by shoppers who rarely purchase or respond to outreach?

The lifecycle stage characterized by shoppers who rarely purchase or respond to outreach is referred to as "Inactive." Customers in this stage have not engaged with your brand in a significant way for an extended period. They do not respond to marketing efforts, promotional emails, or outreach campaigns, indicating a lack of interest in your products or services. Understanding this group is crucial as it helps businesses identify those who may need re-engagement strategies to rekindle their interest.

In contrast, loyal customers frequently engage with your brand and demonstrate a high level of repeat purchasing. Active customers are those who regularly purchase and respond to outreach initiatives, indicating their interest and engagement with your brand. Lapsing customers have previously purchased but are at risk of becoming inactive, signaling that they might need special attention to prevent them from dropping off completely. Recognizing where shoppers fall within these categories allows businesses to tailor their marketing strategies effectively.