What is the purpose of the classification level in the Braze Customer Engagement stack?

The classification level in the Braze Customer Engagement stack serves the primary purpose of organizing customers into segments. This segmentation allows for targeted marketing strategies, enabling businesses to create tailored messaging and engage with different groups of customers based on their behaviors, preferences, and interactions with the brand. By categorizing customers effectively, marketers can better understand their audience, leading to increased relevance in communications and ultimately higher engagement rates.

While enhancing user experience, sending timely messages, and analyzing customer preferences are important aspects of customer engagement, they stem from effective segmentation. By first classifying customers, brands can then focus on how to enhance their experience and craft relevant messages for specific segments based on their unique characteristics.