What is the purpose of Braze segments?

The purpose of Braze segments is to allow personalized user targeting. Segments in Braze are essentially groups of users who share specific attributes or behaviors, making it easier for businesses to target their marketing efforts and communication strategies effectively. By creating segments based on data such as user activity, preferences, or demographic information, companies can send tailored messages to specific user groups. This personalized approach helps improve user engagement and retention since messages are more relevant to the individual recipient, leading to better outcomes in marketing campaigns.

In contrast, increasing server performance, managing user subscriptions, or enhancing content delivery speed are not primary functions of Braze segments. These aspects relate more to infrastructure and content management rather than the targeted communication strategies facilitated by segmentation.