What is an example of a custom event in Braze?

A custom event in Braze is an action that you define and track to gather specific insights about user interactions within your app. The option of adding an item to a wishlist is a good example of a custom event because it reflects a specific user action that is not part of the default events provided by Braze.

When users add items to their wishlists, it indicates particular interests or intentions that can be significant for marketing and engagement efforts. Tracking such actions allows businesses to personalize their outreach, improve user experience, and ultimately contribute to decision-making regarding product offerings or promotions.

The other options represent behaviors that can also be tracked but may not be as uniquely tailored or indicative of a specific user intention like adding to a wishlist. For example, significant app launches could be a broader metric that doesn't provide granular insights on user engagement with specific features. User subscriptions is typically a standard action and may not reflect individual customization for tracking. User feedback submission is also a standard interaction but is generally less focused on user preferences than the act of adding items to a wishlist. All these factors demonstrate why adding an item to a wishlist is particularly suited to being defined as a custom event in Braze.