What is a recommended strategy to avoid quickly using up data points in Braze?

Mapping only essential custom events and attributes is a recommended strategy to effectively manage data points in Braze. This approach allows you to focus on the data that provides the most value for your marketing strategies and user engagement efforts. By prioritizing only those events and attributes that are necessary for your campaigns, you can minimize unnecessary data usage while still gaining meaningful insights into user behavior.

This practice helps in optimizing your data consumption, ensuring that you have enough data points available for analysis and engagement strategies without overwhelming your quota. It also encourages a more streamlined and efficient marketing approach, as you will only track what directly impacts your objectives.

In contrast, sending all data at once could lead to quick consumption of your data points, as it would likely include a vast amount of irrelevant or redundant information. Using multiple APIs for data transfer could complicate the integration process without necessarily leading to better data management. Updating all user data daily might lead to frequent data usage spikes and isn't always necessary, as many user attributes do not change that often. Focusing on essential data collection ensures that you can maintain an effective data strategy in Braze.