What is a Primary Conversion Event used for in campaign setup?

A Primary Conversion Event in campaign setup is a critical metric that defines the main action you want users to take within your campaign. This event helps you determine the most efficient variation of your campaign message by focusing on the specific goal, such as making a purchase, signing up for a newsletter, or completing a form. By analyzing which variations drive the highest conversion rates for your defined event, you can optimize your messaging and overall campaign performance.

In essence, this event serves as a benchmark for success, allowing marketers to measure the effectiveness of their strategies and make data-driven decisions to enhance engagement and conversions. This is why selecting the right Primary Conversion Event is vital in ensuring the clarity and focus of your campaign objectives.