What is a journey or customer journey in Braze?

A customer journey in Braze refers specifically to an individual user's experience within a Braze Canvas. This concept encompasses the tailored interactions and engagements that a user receives throughout various touchpoints during their journey with a brand or application. The Braze Canvas is a tool that allows marketers to visually map out and design these personalized journeys, ensuring that every communication is relevant and optimized for the user’s behavior and preferences.

Using Braze’s features, marketers can create multi-step campaigns that guide users through a series of strategic interactions, adapting in real-time based on user responses. This individual-focused approach is vital as it allows businesses to effectively nurture users, increase retention, and drive conversions by recognizing and responding to their specific needs. The emphasis on individual experiences helps brands build stronger relationships with their customers, ultimately enhancing user satisfaction and loyalty.