What does it indicate if a targeted campaign successfully brings a user back from their lapsing status?

When a targeted campaign successfully brings a user back from their lapsing status, it indicates that the user has re-engaged with the brand or service after a period of inactivity. This means they have taken actions that demonstrate their renewed interest, such as making a purchase, logging in, or interacting with the platform.

This return to engagement shows that the campaign was effective in reigniting the user's interest, suggesting that they have moved from a lack of engagement back to being actively involved. The transition from a lapsing status to active status is a key indicator of the campaign's success and the user’s potential to become a regular participant or consumer again.

In contrast to other options, an inactive status signifies no engagement, loyalty implies a deeper connection, and remaining lapsing indicates no change to their previous state. Therefore, the successful re-engagement confirmed by the campaign’s outcome directly correlates to the user now being classified as active.