What defines action-based delivery in Canvas?

Action-based delivery in Canvas refers to the ability to respond to specific customer behaviors in real time. This means that the delivery of messages, content, or experiences is triggered by the actions that customers take. For example, if a customer interacts with a website, opens an email, or makes a purchase, the system can deliver a tailored response immediately based on that interaction, enhancing engagement and personalizing the experience.

This approach is effective because it makes communication more relevant and timely, leading to a higher likelihood of customer engagement. Rather than adhering to a pre-scheduled plan, action-based delivery focuses on real-world behaviors, allowing for dynamic engagement that can adapt to changing customer needs and preferences.

The other options, while they may involve aspects of marketing, do not encapsulate the real-time, responsive nature of action-based delivery. For instance, scheduled marketing campaigns typically follow a set timeline rather than responding dynamically to customer actions. Email-only marketing is limited to one channel and does not encompass the broader integration of strategies that can respond to various customer interactions. Lastly, facilitating only push notifications does not capture the full breadth of action-based delivery, which can encompass multiple communication channels and methods beyond just push notifications.