What characteristic does the User Attributes filter in Braze have?

The User Attributes filter in Braze is primarily designed to segment users based on constant traits that are inherent to their profile. This filter utilizes static attributes such as demographic information (age, gender, location) or behaviors that are consistently tracked in a user’s profile. These traits do not typically change frequently, allowing marketers to create segments that are stable over time.

In contrast, other segmentation methods focus on dynamic data. For example, some filters segment by user actions, which can vary greatly based on user behavior at any given time, or by last engagement, which is a momentary state that changes as users interact with the app. Additionally, specific campaign interactions are also tied to user behavior that evolves with different marketing efforts, making them less stable compared to constant user traits. Thus, the User Attributes filter serves a distinct purpose of identifying users based on their enduring characteristics, enabling targeted marketing strategies tailored to well-defined audience segments.