What are the four user lifecycle stages in Braze?

The four user lifecycle stages in Braze are described as loyal, active, lapsing, and inactive. This framework helps businesses understand and categorize their users based on their engagement and interaction with the brand over time.

• Loyal users are those who consistently engage with a brand and exhibit ongoing repeat behavior, making them valuable advocates.

• Active users are currently engaging meaningfully with the product or service, participating in desired actions such as making purchases or using features regularly.

• Lapsing users are those who were once active but have shown decreased engagement; they may be at risk of churning away from the product or service.

• Inactive users have not engaged with the brand for a significant period, indicating that they have completely stopped interacting with the product.

Utilizing these stages allows marketers to tailor communication and retention strategies effectively, aiming to nurture users from one stage to the next, ultimately maximizing engagement and conversion. The other options do not accurately encapsulate the core user lifecycle stages recognized in Braze.