True or False: Braze's custom events are best for tracking high-value user interactions.

The assertion that Braze's custom events are best for tracking high-value user interactions is correct. Custom events in Braze provide a flexible way to gather data on specific user actions that are critical to your business goals. These events can be tailored to track interactions that directly correlate with customer value, such as purchases, sign-ups, or any other engagement that signifies a user’s journey through the conversion funnel.

By utilizing custom events effectively, businesses can gain insights into which interactions drive the most value, allowing for informed decision-making in terms of marketing strategies and user engagement. This capability supports businesses in understanding their user base profoundly, enabling them to focus on enhancing and optimizing these high-value interactions.

Other choices suggest limitations or focus on negative interactions or new users, which do not reflect the broader utility of custom events in tracking user behavior. Custom events are not confined to any demographic or engagement status; instead, they are versatile tools for capturing meaningful user engagement across the spectrum.