To compare the performance of new users against loyal customers for Time to First Purchase, which Braze method would you use?

The most effective method for comparing the performance of new users against loyal customers for Time to First Purchase is to define the Loyal Segment as the base segment and then compare New users in Segment Insights. This approach allows for a clear and structured analysis of different user categories, focusing on key onboarding metrics like Time to First Purchase.

By establishing the Loyal Segment, you can leverage the insights specific to those users who consistently engage with your platform. Segment Insights provides the tools needed to visualize and analyze this comparison effectively. By contrasting the data from the Loyal Segment with that of New users, you can gain valuable insights into the differences in purchase behavior, identify areas for improvement in the onboarding process, and ultimately enhance user experience.

This method emphasizes understanding user loyalty and engagement patterns, making it particularly useful for developing targeted strategies to improve retention and conversion rates among new users.