Shoppers who hardly log sessions and make no purchases fall under which user lifecycle stage?

The appropriate choice for shoppers who hardly log sessions and make no purchases is the "Inactive" user lifecycle stage. This stage is characterized by a lack of engagement, meaning these users have not interacted with the business in a meaningful way for some time. They may have signed up or shown initial interest but have not followed through with further activity. Recognizing users as inactive allows businesses to tailor their marketing strategies, such as re-engagement campaigns or targeted promotions, aimed at bringing these users back into the fold.

Other stages, like loyal, active, and lapsing, typically involve varying degrees of engagement or previous purchasing behavior, which does not apply to users who exhibit minimal activity. Loyal users consistently return and make purchases, active users frequently engage with the brand, and lapsing users have a history of engagement that has recently declined but still retain some connection to the brand. The lack of sessions and purchases clearly places these users in the inactive category.