In user engagement, what signifies a shift from active to lapsing status?

The shift from active to lapsing status in user engagement is indicated by a decline in purchases and engagement. This is a crucial metric because it reflects a change in user behavior that suggests they are becoming less involved with the product or service. When users who were previously engaged start to reduce their interactions and purchases, it signals that they may not perceive the same level of value or satisfaction from the offering as before.

In contrast, consistent use of app features, loyalty program membership, and regular purchasing behavior are indicators of active engagement. These elements suggest that the user is still actively involved and finding value in the product or service. Therefore, a decline signifies a potential loss of interest, prompting the need for strategies to re-engage those users before they reach a status of inactivity or complete disengagement.