How does a Campaign Entry audience get evaluated?

A Campaign Entry audience is evaluated by checking audience filters at entry time by default. This means that whenever a user or a record enters the campaign, the system assesses their attributes against the established audience criteria. This real-time evaluation allows for dynamic segmentation, ensuring that only the most relevant audiences are included in the campaign based on the filters that were set.

In practical terms, this functionality enables marketers to reach their target audience more accurately and allows for timely adjustments based on specific user behaviors or characteristics. The focus on entry time evaluation means that if a user qualifies for the campaign upon entering, they will receive the intended messaging or actions immediately, maximizing the effectiveness of the campaign.