Which type of event is tracked by Braze in a user’s profile?

Braze tracks engagement events in a user's profile because these events are directly associated with user interactions and behaviors that reflect their usage of the app or service. Engagement events include actions such as opens, clicks, purchases, and other meaningful interactions that indicate how actively a user is engaging with the content or features provided.

By focusing on engagement events, Braze helps businesses understand user behavior better, allowing them to tailor marketing strategies and user experiences based on how users are interacting with their application. This insight is crucial for optimizing campaigns and fostering a deeper relationship between the user and the product.

Other types of events such as transactional events could be part of engagement, but they do not encompass all user interactions. System errors, while important for technical aspects of an application, do not reflect user behavior or engagement directly and therefore are not tracked in the same manner as engagement events. This makes engagement events essential for understanding user profiles effectively within the Braze platform.