Which type of Canvas delivery allows you to send messages immediately or at a scheduled time?

The correct answer is scheduled delivery. This type of Canvas delivery enables marketers to set a specific time to send messages, making it possible to plan communications in advance. This can be especially useful for targeting audiences at optimal times based on their behavior or preferences.

In a marketing context, scheduled delivery allows for greater flexibility and strategic planning in campaign execution. It ensures that messages can be sent at times when they are most likely to reach and engage the audience effectively, regardless of whether it is immediate or planned for a future date.

Other types of delivery methods serve different purposes. For instance, action-based delivery responds to user interactions in real-time, which is not the same as scheduling a message for later. Instant delivery focuses on immediate dispatch without the option for timing flexibility, whereas deferred delivery implies a postponed sending but typically lacks the user-directed scheduling capabilities that scheduled delivery provides.