Which statement about canvas variants is NOT true?

The correct statement identifies that naming each variant explicitly on the canvas is not a requirement. In the context of data-driven marketing or engagement platforms, variants are often used to test different approaches or content on users to determine what resonates best. While it's good practice to have clear names for variants for recognition and clarity, it is not an enforced rule that they must be explicitly named.

The other statements reflect accurate components of how canvas variants operate. Each variant tracks a unique path that a customer may follow, which is essential for understanding customer journeys. Canvas tools typically allow a maximum of eight variants to function alongside a control group for effective A/B testing. Additionally, controlling the distribution of the target audience among these variants is crucial for ensuring a fair test and collecting valid data to make informed decisions.