Which statement about canvas building steps is NOT true?

The statement that "A step is the trail each customer follows" is not true regarding canvas building steps. In the context of canvas building, a step is better understood as a specific action or segment of the customer's journey rather than the entirety of the trail. Each step represents a particular point where an action can be taken, such as sending a message or setting a condition, but it does not encompass the entire path or journey that a customer experiences.

The other options accurately describe the functionalities and characteristics of steps within a canvas. Setting triggers or scheduling delivery are capabilities inherent to steps, allowing for automation and timely customer interactions. Furthermore, refining targeting with filters within a step helps personalize the experience by ensuring that the right audience is engaged at each point in the journey. Lastly, the idea that a step serves as a marketing decision point aligns with how marketers strategize their interactions with customers, making each step crucial to the overall success of a campaign.