Which of the following is NOT considered out-of-the-box data collected by Braze?

The correct answer is that a custom purchase event is not considered out-of-the-box data collected by Braze. Out-of-the-box data refers to the standard set of metrics and information that Braze automatically collects and provides to users without requiring additional integration or customization.

First used app, user personal information, and last received email campaign are examples of standard data points that Braze typically gathers during user interactions and lifecycle events. These elements help businesses understand user behavior, preferences, and engagement with their products.

In contrast, a custom purchase event involves specific tracking that is customized by the user or business to suit their distinct requirements. Businesses using Braze can define and implement these custom events to capture data that might not fall under the general metrics Braze collects. This flexibility allows for deeper insights tailored to each company's needs, which goes beyond the basic out-of-the-box data offerings.