Which data type would include information such as a user’s first name or email?

The selected answer refers to standard attributes, which typically includes predefined fields that hold essential user information, such as first names or email addresses. These attributes are intrinsic to user profiles and are frequently utilized for personalization and targeting purposes within marketing strategies and communications.

Standard attributes provide a structured way to manage basic user information across various platforms and systems. By having first names and email addresses as standard attributes, organizations can easily maintain consistency in their data management, ensuring that essential information can be accessed and used effectively in marketing campaigns or analytics.

Other data types such as custom data might refer to unique attributes that an organization decides to define based on its specific needs, and events may characterize actions or interactions that a user performs. While these are important aspects of user data, they do not primarily focus on the fundamental identification and contact information that standard attributes encompass.