Which data is not included as a data point by Braze?

Push token information is not included as a data point by Braze because it pertains specifically to the technical aspects of device communication for push notifications. While it is essential for ensuring messages are delivered to the correct device, it does not reflect user behavior or engagement metrics that Braze focuses on for enhancing user experience and engagement.

In contrast, user interactions with campaigns, session timestamps, and device capabilities are all relevant data points that help businesses analyze and improve their marketing strategies. User interactions provide insights into how users respond to campaigns, session timestamps can help track user activity and engagement patterns over time, and device capabilities inform how to tailor messages based on user device type and features. These elements are crucial for understanding user behavior and optimizing marketing efforts, which is why they are included as data points by Braze.