Which category best fits a user who has not interacted with the app but previously showed active engagement?

The category that best fits a user who has not interacted with the app but previously showed active engagement is referred to as "Lapsing." This designation indicates that the user has moved away from regular interaction but has a history of engagement. Users in this category may have an interest in the app or service but have recently decreased their activity levels, suggesting they might need a nudge to re-engage.

This classification highlights a user’s potential for returning to active status with the right re-engagement strategies. By understanding that they are lapsing rather than inactive, practitioners can focus on targeted campaigns to revive the user's interest before they become fully inactive. This approach helps to maintain a connection with users who still have a record of positive engagement.