Which aspect can be automatically collected by Braze for push notification tracking?

The aspect that can be automatically collected by Braze for push notification tracking is the foreground push token associated with an app. This token is crucial for the delivery of push notifications, as it uniquely identifies each device within the app environment. When a user opts in to receive notifications, the app generates this token, which Braze uses to manage the delivery of messages effectively.

Having this token allows Braze to ensure that notifications are sent to the right devices, making push notifications a more reliable communication channel for engaging users. This capability is foundational to how push notification systems operate, as it streamlines the process of targeting users with relevant content based on their interactions within the app.

In contrast, while user’s location data, custom attributes, and specific user preferences can be influential in tailoring notifications, these aspects typically require additional configurations or user consent to collect and manage. Thus, they do not fall under the automatic tracking capabilities inherent to the Braze platform in the same way that the foreground push token does.