When a user adds a location to their dream location wishlist, this would be tracked as which Braze data category?

When a user adds a location to their dream location wishlist, it is tracked as a Custom Event in Braze. Custom Events are specific actions that users take within an application, allowing for finely-grained tracking of user behavior beyond the standard data collection that Braze provides out-of-the-box. Since adding a location to a wishlist is a unique action that may not fit the standard user attributes or predefined events that come with Braze's default setup, it falls under the category of Custom Events.

These events allow businesses to collect and analyze data on specific interactions that are pertinent to their users' experiences, enabling tailored marketing efforts. By setting this interaction as a Custom Event, businesses can better segment their audiences and further personalize their messaging based on the specific actions taken by users, such as adding dream locations to their wishlist. This granular data helps in understanding user preferences and behaviors, which is essential for effective engagement strategies.