What user lifecycle stage is indicated by shoppers who regularly engage but only purchase when incentivized?

The correct choice highlights the user lifecycle stage characterized by shoppers who consistently engage with a brand's content and offerings but only make purchases when there are incentives, such as discounts or promotions. This behavior reflects a pattern of active participation, where users are still attracted to the brand but are hesitant to convert into paying customers without added motivation.

Understanding this stage is crucial for businesses as it indicates that these shoppers may require additional encouragement or reassurances to complete a purchase. Companies can leverage this insight to tailor their marketing strategies, perhaps by offering personalized deals or addressing potential barriers to purchase, which can help turn these actively engaged shoppers into loyal customers who buy without needing incentives.