What type of events can be used to create more personalized user experiences within Braze?

Custom events are specifically designed to create more personalized user experiences within Braze. These events are tailored to capture user interactions that are unique to your app or platform, allowing you to gather specific data about user behaviors or actions that are particularly relevant to your marketing or engagement strategies. When you define and implement custom events, you can track activities that matter most to your users and engage with them based on those actions.

By leveraging custom events, you can enhance your ability to target segments of your user base with personalized messaging and campaigns. For instance, if a user interacts with a particular feature in your app, you can trigger specific communication based on their engagement, providing a more relevant experience.

Standard events, while useful for general tracking, may not capture the nuanced behaviors that custom events do. Public and global events typically refer to broader types of interactions that may not be as impactful for personalized experiences, as they don't allow for the same level of specificity in user engagement data. Custom events stand out as essential tools for tailoring interactions and improving user satisfaction, leading to better overall outcomes in user retention and engagement.