What should be prioritized to ensure efficient use of data points in Braze?

Prioritizing the updating of only deltas is essential for ensuring efficient use of data points in Braze. This approach allows for the prescriptive updating of only the changes in data, rather than refreshing all data points. By focusing solely on the deltas, resources are conserved, resulting in faster uploads and reduced strain on system capacity. This methodology is especially beneficial in dynamic environments, where constant changes can lead to inefficiencies if the entire dataset is refreshed regularly.

Using this method also enhances performance and responsiveness, minimizing the time users need to wait for updates. It provides a more streamlined approach by capturing only what has changed since the last update, maintaining data integrity while optimizing system performance. This practice ultimately allows marketing and development teams to focus on analyzing and acting on new data rather than dealing with unnecessary overhead from irrelevant updates.