What is the consequence of using bulk uploads instead of updating deltas in Braze?

Using bulk uploads in Braze instead of updating deltas generally leads to increased consumption of data points. This is primarily because bulk uploads involve sending larger batches of data all at once, which can consume more resources compared to updating only the changes or deltas. When you perform a delta update, you are only sending the newest or changed information, resulting in a more efficient use of data points and resources.

In contrast, bulk uploads often require the system to process all the data in that batch, regardless of whether any of it has changed since the last update. This can lead to excessive data usage, especially if the bulk upload includes many records that have not changed. Thus, the correct response highlights the impact that bulk uploads have on data point consumption, emphasizing the inefficiencies inherent in this approach compared to the more targeted delta updates.