What is considered a New User in Braze?

A New User in Braze refers specifically to a user who has newly installed the app. This classification helps businesses understand the engagement and behavior of individuals who are just beginning to interact with their product. Identifying new users is crucial for tailoring onboarding experiences and initial marketing efforts to maximize user retention and satisfaction.

New users are typically those who have recently embarked on their journey with the app, providing valuable insights into how effectively the app captures interest and integrates into users' lives. This acknowledgment enables the implementation of strategies aimed at enhancing user retention and facilitating a smooth transition into regular use of the app.

In contrast, users with existing accounts, those who have been using the app for more than a week, or individuals interacting with marketing campaigns do not fall under the New User category, as they have surpassed the initial onboarding phase and are likely to have different needs and behaviors compared to new users.