What is Braze Canvas used for?

Braze Canvas is a powerful feature designed specifically for setting up campaigns with multiple messages and steps, allowing marketers to create complex, personalized customer journeys. With Canvas, users can visually map out and automate sequences of communication, tailoring messages based on user actions, preferences, and data. This enables a more engaging and effective way to interact with customers over time, rather than just sending isolated, single messages.

Using Braze Canvas, marketers can strategically plan how and when to deliver different messages across various channels, ensuring that the right content reaches the right audience at the most opportune moments. This multi-step approach is particularly beneficial in nurturing leads, re-engaging users, and strengthening customer relationships through a cohesive and consistent messaging strategy.