What impact does Connected Content have on data points used in Braze?

Connected Content does not consume data points in Braze, which is a key aspect of how this feature is designed to function. When utilizing Connected Content, you are able to integrate dynamic content and data from external sources without impacting the data limits imposed by your Braze account. This capability allows for a more flexible approach in utilizing content marketing and messaging strategies while ensuring that you make the most of your existing data framework.

This means that connected content provides a way to enhance engagement by pulling in relevant information without the need to allocate additional data points, making it a savvy option for marketers looking to maximize the effectiveness of their communications without incurring extra costs or limitations on data usage.