What happens to users who have unsubscribed from push notifications concerning the Push Enabled filter?

When users unsubscribe from push notifications, they are excluded from the count within the Push Enabled filter. This means that the metrics related to push notifications accurately reflect only those users who have opted to receive such communications.

In the context of segmentation, being excluded ensures that any analysis or reporting focuses solely on users who are currently active and engaged with push notifications, rather than including those who have opted out. This aids in delivering more relevant insights and strategies for re-engagement and avoids skewing the data with inactive participants. This is crucial for maintaining the effectiveness of push notification campaigns and for understanding user behavior properly.