What does the term "user archival" mean in the context of Braze?

In the context of Braze, the term "user archival" refers to marking users as dormant. This process typically involves managing users who are no longer actively engaging with the application's features or content. Archiving users allows businesses to maintain a clean and relevant user base while still retaining important historical data about those users for future analysis or potential re-engagement campaigns.

While other choices might relate to managing user data or accounts, they do not accurately capture the specific meaning of "user archival." For instance, temporary suspension of user data does not align with the concept of archiving, as suspension implies a reversible action rather than a long-term status change. Similarly, long-term storage of user engagement focuses more on retaining engagement metrics rather than adjusting the user's status. Finally, disabling a user's account is a more drastic measure that suggests the account will no longer be accessible, as opposed to simply marking a user as dormant for potential future reactivation.